Somewhere along the way, the word functional started to become synonymous with ugly. This certainly applied to the world of diaper bags. Bulky, dull totes + cross-body bags were what a lot of women felt they needed to use. After all, with all of the pockets + compartments, these bags were functional. In 2013, three sisters decided that due to the invaluable use of a diaper bag, there was no reason it couldn’t be functional and beautiful.