It’s such a joy to watch children get interested in a project or craft. Oftentimes, we can’t help ourselves by joining in! New Zealand-based company, Seedling, is a key-player in creating fun, quality products for children that help to spark imagination + creativity. Now, instead of settling for a superhero cape belonging to a premade character, children can create their own superhero — highlighting their strengths. Ice cream jump ropes promote games of double dutch + binoculars encourage little ones to view the world outside of their backyard. We keep coming back to Seedling products + we think you will too!