Shop Maileg, Rylee + Cru, Jellycat and more at Little

A young child with a yellow guitar sits at a table, touching a tablet screen.

Loog Guitars

Loog started in 2010 as an academic project when Rafael Atijas developed the concept as his Master’s thesis at New York University. The brand is driven by a passion for music and sustainable design. Loog sources wood only from responsibly managed forests and is committed to quality and safety standards that meet or exceed government regulations.

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A Little Rainbow

About Little

When it comes to style—there is no fresher perspective than that of a child. To encourage individuality, Little offers premium children’s brands and clothing, toys, and furniture that are playful, timeless, and unique. Whether your young one gravitates towards soft stripes, field tents for indoor camp outs, or gold-flecked tutus, Little provides a curated, one-of-a-kind shopping experience for the whole family.