loog guitars

Unlike other retail businesses, Loog started out in an academic setting. Rafael Atijas came up with the idea for his Master’s thesis while studying at New York University. Following up a Kickstarter campaign in 2011, Loog not only made their goal but surpassed it by over $50,000, truly helping bring the vision to life. Committed to only using wood from responsibly managed forests + providing a product of the utmost quality and design, Loog has proven themselves to be a true innovator in the music retail field.