Slumberkins co-founders Kelly Oriard and Callie Christensen are passionate about teaching children the social-emotional skills needed to thrive in our modern world. Each of their board books use an interactive story time approach infused with therapeutic techniques and skill-building exercises. The snugglers and stuffies bring the book characters to life. With six children between them, Callie and Kelly's experiences as mothers have played a major role in shaping Slumberkins into what it is today. Many of the creatures were inspired by their own children, or their own experiences as little ones. Their commitment to helping children navigate challenges is at the heart of the brand, with each Slumberkin teaching concepts like self-esteem, mindfulness, and authenticity.